A positive brand is critical in today's Ag environment, especially at the Farmer level.
A brand is more than a fancy logo. It's your reputation and in agriculture the people behind your brand is even more important.
Why is my brand so important?
According to findings from a National Harris Poll Survey:
The vast majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. This makes the importance of people being able to remember and understand what your brand represents highly important.
Complete the Your Farm - Your Brand Scorecard
Give yourself 10 points for each statement you believe is true below:
___ You have an established Farm Name
___ You have a Farm Logo
___ You have a Farm Sign
___ You have a Farm Website
___ You have a Farm social media presence (dedicated facebook page, twitter, linkedin, etc)
___ You have branding on your trucks, tractors and/or other farm equipment
___ You have branded apparel like shirts, hats, jackets etc…
___ You have printed business cards, letterhead and other printed collateral with your brand on it.
___ You promote your brand in your community by sponsoring things like 4H, FFA, Little League, or local community events
___ You have a brand protection plan. You know what to do if something would go wrong. You have a dedicated spokesperson for media inquiry and in the case of crisis management.
80 points or above = You are on your way to having a strong Farm Brand
60-80 = You maybe on the right track but have some work to do.
60 points or less = You may want to spend some time developing Your Farm Brand