CREATIVITY

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Challenging our creativity in the agriculture industry will be key to finding more ways to connect with the general public.

The mind is bombarded with branding and marketing messages every where we look.  Our ability to be creative in our communication is key to getting the right message in front of the right people in the right environment. 

Story Telling

Creatively looking for ways to tell our story is so important in modern agriculture.  Others are finding ways to tell our story for us like it or not. 

Strong brand creative has four characteristics:

  1. Owns a position in the mind

  2. Creates trust

  3. Is focused

  4. Based on Sound Beliefs or Emotions