April 17, 2018
Farm Journal Media Announces New Format for Top Producer’s Prominent Conferences
Lenexa, Kan. (April 17, 2018)—Farm Journal Media announced plans for the first-ever Top Producer Summit, slated for Jan. 14–18, 2019, in Chicago. The Summit is a combination of three highly regarded Top Producer conferences, which includes Top Producer Seminar, Tomorrow’s Top Producer and Executive Women in Agriculture (EWA).
The 2019 Summit will be one of the best networking events in agriculture and will bring together producers from across the U.S. and Canada. With its lineup of topics and combined conferences, the Summit is poised to attract more than 900 of the most influential grain and livestock producers. The three events will run simultaneously and each feature speakers, networking and discussions specific to the audience. The groups will occasionally overlap for strategic networking and to hear best-in-class speakers.
The 2019 Summit will provide sponsors with greater exposure to more leading producers, including:
• Access to the combined attendance of the three events—an estimate of 900 producers.
• Access to the combined demographics of the three events—estimated at 4.7 million acres.
• More than 11 hours of exclusive expo time—77% more than the previous Top Producer Seminar.
January 17, 2018
Farm Journal Expands Data and Analytics Capabilities with Latest Acquisition
Lenexa, Kan. (Jan. 17, 2018)—Farm Journal announced today the acquisition of Market Research Data Service (MRDS). Owner and CEO Matt Yaske has joined Farm Journal as Senior Data Architect. The acquisition significantly enhances Farm Journal’s market-leading data analytics capabilities and integrates proprietary MRDS algorithms directly into Farm Journal’s Farm Reach database. It also adds the MRDS Turf and Ornamental database, the industry’s most complete and comprehensive database of golf course, lawn-care, landscape and greenhouse/nursery professionals.
July 26, 2017
Farm Journal Announces Market-Facing Advances
Farm Journal Media announced today a number of key promotions and organizational changes designed to help the company better serve evolving business information needs in agriculture, and to drive further investments in the company’s key growth platforms.
Matt Morgan, formerly Vice President, Digital & Retail, was named Senior Vice President, Digital & Data, where he will lead the company’s customer-first approach to providing data-driven solutions for clients. These include sophisticated market segmentation and targeting, as well as ongoing development of valuable producer- and production-related datasets.
“The future of ag media sits at the intersection of data and digital media,” said Mitch Rouda, Chief Revenue Officer. “Unifying these growth drivers under Morgan’s direction will accelerate our market-leading position in both data-driven marketing solutions and digital media reach.”
July 18, 2017
Farm Journal AgTech Expo Puts Farmers in the Driver’s Seat
Farmers will assume their rightful place in the center of the action at Farm Journal AgTech Expo in December 2017, surrounded by people and companies 100% focused on helping them navigate cutting-edge agtech with an interactive program designed by farmers themselves. Registration is now open for the Dec. 11–13 event in Indianapolis.
Attendees will choose among 20 breakouts covering both basic and advanced agtech topics. They’ll also continue their hands-on exploration in the participatory and dynamic AgTech Expo. There, innovative companies will have the chance to engage attendees in learning sessions, interactive booths, on the Expo Stage, and in a variety of other ways (click here for more details on exhibitor options).
July 13, 2017
Farm Journal Media Announces “Trust in Food Symposium”
Today, Farm Journal Media announced its “Trust in Food Symposium,” bringing America’s largest farmers and food marketers together to address consumer mistrust in today’s food system. Stakeholders across the food supply chain will come together Jan. 23, 2018, at the Chicago Hilton, a day before Top Producer Seminar, to discuss the key barriers to consumer trust and the complexities of changing that landscape.
The 23rd Top Producer Seminar is the annual meeting of America’s largest and most productive farmers. The “Trust in Food Symposium” and ensuing two-day “Trust in Food Pavilion” of exhibiting food companies will bring together marketing and sustainability officers from food companies, food retailers and NGOs that are focused on addressing food supply trust and sustainability issues with 800-plus producers each averaging nearly 5,000 crop acres. The agenda and discussions will focus on how farm practices, including agriculture conservation, animal well-being, science and technology impact consumer perceptions.
June 08, 2017
Google’s Geospatial Technologist to Deliver Keynote At Farm Journal AgTech Expo
A key leader of Google’s data and location technologies—including Google Earth and Google Maps—will turn his attention to U.S. farmers at the Farm Journal AgTech Expo in December 2017, Farm Journal Media announced today. Ed Parsons, the Geospatial Technologist of Google, will give the opening keynote address at the Dec. 11-13 event in Indianapolis, providing a first-hand view of the future of satellite technology.
April 24, 2017
AgPro Expands Influencer Reach Across All Media Platforms
Farm Journal’s AgPro, the No. 1 brand in the retail market, announced today it has increased total magazine print circulation by 10% to 25,250 readers—20% more than any other media brand serving the ag retail sector.
With that investment, AgPro boasts the largest influencer reach in the market. More than 89% of the targeted audience is retailers/dealers/distributors, custom applicators, consultants and farm managers—35% more retailers than any other ag retail publication. The total audience represents 20% more influencers overall and 10% more specifically in the 12 North Central states. In addition, the magazine has a strong reach with specialty and row-crop markets in the Southeast, Texas and California.
April 21, 2017
Buffett Foundation Partners with Drovers to Raise $2+ Million for Wildfire Relief
Drovers, a Farm Journal Media franchise, and the Farm Journal Foundation proudly announced today acceptance of a historic challenge by global philanthropist and American farmer-rancher Howard G. Buffett to raise at least $2 million to help ranching victims of the devastating wildfires that burned 1.6 million acres in Kansas, Texas, Oklahoma and Colorado last month. Starting today, all monetary donations to the new Drovers/Farm Journal Foundation Million Dollar Wildfire Relief Challenge will be matched, dollar-for-dollar, by the Howard G. Buffett Foundation, up to $1 million.
March 31, 2017
Neal Award Affirms Farm Journal Media’s Agronomic Leadership
Farm Journal Media continued its long tradition of leadership in the agronomic space Friday by winning another prestigious Jesse H. Neal Award for its in-depth coverage of agronomic topics at the heart of production agriculture. Known as “the Pulitzer of business-to-business
Media,” the award recognizes the best content across business-to-business stand-alone and multimedia channels in America.
Farm Journal magazine took home the 2017 Jesse H. Neal Award for Best Instructional Content for a collection of in-depth articles on protecting water quality by managing nutrients, including nitrogen and phosphorous. Reported by Darrell Smith, long-time Farm Journal team member, the content reached farmers in print and online, and featured the practical analysis of Farm Journal Field Agronomist Ken Ferrie, the mainstay of Farm Journal Media’s agronomic leadership for 26 years.
Farm Journal Media was the only company serving agriculture to win a Neal Award during this week’s recognition ceremony in New York City.
March 30, 2017
Machinery Pete’s YouTube Channel Breaks Viewing Record
Today Machinery Pete, the industry’s leading used farm equipment listing website, announced its YouTube channel reached over 9 million views. This unique video channel has successfully captured the attention of farm enthusiasts across the country and internationally.
“I am excited and humbled to see the audience for Machinery Pete YouTube videos continue to grow,” said Greg Peterson, Founder of Machinery Pete. “When I started posting videos back in 2009, I wanted to give the farm audience better video content. The encouraging, positive and thankful notes I get daily from farm folks all over the world who enjoy watching our videos continues to motivate me to push forward.”