Radio Market Rally
Old Barn Country Roads Photography
“However beautiful the strategy,
you should occasionally
look at the results.”
A solid brand and marketing strategy should drive sales results. A strong media mix with an internal understanding of the overall communication goals is what makes companies exceptional.
Strategies That Work To Reach Farmers
Everything! That's right... when done properly a multi media mix is the best approach for reaching the Ag market.
Farmers are getting older and many decision makers are 65+ years old. They still read printed magazines, newspapers and direct mail.
Farmers love technology and many are consuming digital online and mobile content. Most are active on social media with accounts on facebook, twitter, you tube, linkedin and even pinterest!
Farmers are mobile and often listen to radio especially during planting and harvest season.
Farmers crave information and watch Ag news shows on TV and on demand.
Farmers are hands-on people and still like to do business with a hand shake. Events continue to be a great way to engage with Farmers.
Quick Fact: Over 800,000 known production farmers are active on facebook. More than any other social platform.
Social Use Strategy for Farmers
•Reach your farm fans and create new ones
•Business and Advocate Engagement
•Find new customers & partners